Jeff Varick is the founder and president of Brandmotion, LLC, developers of Authentic OEM™ lifestyle accessories for cars and trucks. Based in Southfield, Mich., Brandmotion is focused on distribution of the highest quality safety and enhancement vehicle products through its nationwide network of wholesale distributors.

Varick has been a sought-after advisor to vehicle manufacturers and suppliers, providing insight on ways they can design vehicles to be more easily personalized by consumers.

"My primary expertise is commercializing new technology and bringing new ideas to market quickly," he says. "My core interest is in products and strategies that allow vehicle owners to upgrade their vehicles to better meet their needs, and helping the companies who develop these products with personalization-friendly business models and commercialization strategies."

Jeff wants to talk about:

Jeff's Education:

University of Wisconsin-Madison - BSME, Mechanical Engineering Design
University of Pennsylvania - The Wharton School - MBA, Strategy

Jeff's Work Experience:

General Motors - Business Development Manager
Johnson Control Automotive - Director, Marketing Strategy
Analysis Group - Consulting Manager


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