Orca Partners With Crutchfield for Online Sales of Illusion Audio, Mosconi

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Contact:

Carrie Sahotsky • (805) 484-4355
carrie@orcadesign.com

Points & Quotes:

• Orca announced it has partnered with Crutchfield to list Illusion Audio and a selection of Mosconi products on the reseller's website

• All Illusion Audio products are available, along with three amplifiers from Gladen's Mosconi line

• “It's not an easy decision to take a line that was made by brick-and-mortar retailers into the online space. We have to take many things into consideration, most importantly that it does not negatively affect the retailers who proudly represent and sell our brands. Second is that any company we partner with must maintain the brand image we've cultivated. Crutchfield has shown that it is able to accomplish both requirements through strict pricing policy adherence as well as immersive customer service before and after the sale.”

 

Reseller chosen for service model, adherence to brand and margin retention

CAMARILLO, CALIF., March 21, 2017 (MEDIAWIRE) – Orca Design and Manufacturing, North American distributor of upscale car audio brands, announced it has partnered with online reseller Crutchfield to offer the Illusion Audio brand, as well as components of the Mosconi brand, to visitors of crutchfield.com. The Charlottesville, Va.–based retailer known for its exemplary service and after-sale support now features the products on its website, which garners more than seven million visits per month.

"It's not an easy decision to take a line that was made by brick-and-mortar retailers into the online space," said Kimon Bellas, president and founder of Orca. "We have to take many things into consideration, most importantly that it does not negatively affect the retailers who proudly represent and sell our brands. Second is that any company we partner with must maintain the brand image we've cultivated. Crutchfield has shown that it is able to accomplish both requirements through strict pricing policy adherence as well as immersive customer service before and after the sale."

Crutchfield now lists the entire Illusion Audio line, a series of speakers and subwoofers engineered at Orca headquarters in Camarillo, Calif. Illusion Audio is designed to deliver superior sound quality in almost any vehicle application, without excessive emphasis on placement and space requirements. The line includes speaker sizes from 3 inches to 6-by-9 inches to fit most factory drop-in locations, as well as subwoofers with front-mounted magnets to decrease mounting depth requirements. MSRPs range from $170 for a pair of entry-level, 4-inch drivers to $1,150 for an 8-inch component set.

Mosconi is represented at crutchfield.com by two of its Gladen series premium power amplifiers. The D2 100.4 (MSRP $1,000.00) delivers 105 watts RMS into each of four channels. The companion D2 500.1 (MSRP $800) is a mono-block amplifier capable of 475 watts RMS through its single channel. Both amplifiers feature speaker-level inputs as well as high- and low-pass filtering.

"Overall, I think our dealers see our involvement with Crutchfield as a positive to their businesses,” said Orca Sales Director Nalaka Adikari. "The presence of products with a well-established and reputable online retailer works to expand brand awareness and improve customer confidence in the products. Crutchfield has done well with our Focal line alongside our brick-and-mortar retailers. We look forward to a mutually beneficial partnership with our in-house Illusion Audio brand and Mosconi."

About Orca Design and Manufacturing

Based in Southern California, Orca acts as importer/distributor, designer and manufacturer for a variety of notable brands. We are the sole U.S. distributor for Focal mobile audio, and import speakers by Gladen Audio of Germany and Italian-made Mosconi amplifiers. In addition, we design quality products under the Illusion Audio brand, and offer Blackhole damping materials and Raven pure ribbon tweeters for home and mobile installations alike. For more information, visit our website at orcadesign.com.

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